A need for retail standout
Working with James on his own brand positioning was a natural progression from working on his client briefs for Canon and Hotpoint (amongst others).
We identified a need to get across his offering of design/build/installation alongside a wider notion of ‘retail standout’ in a crowded sector.
Giving Attero’s brand a boost…
We worked with wordsmith (and fellow Boneshaker) Mike White, to create some really compelling copy and define a new positioning for Attero Design.
Out of these sessions came the idea of ‘giving your brand a boost’, which we then used as a vehicle for creating a new identity full of ‘lift offs’ and ‘reaching for the moon’…
