Attero Design

A need for retail standout

Working with James on his own brand positioning was a natural progression from working on his client briefs for Canon and Hotpoint (amongst others).

We identified a need to get across his offering of design/build/installation alongside a wider notion of ‘retail standout’ in a crowded sector.

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Giving Attero’s brand a boost…

We worked with wordsmith (and fellow Boneshaker) Mike White, to create some really compelling copy and define a new positioning for Attero Design.

Out of these sessions came the idea of ‘giving your brand a boost’, which we then used as a vehicle for creating a new identity full of ‘lift offs’ and ‘reaching for the moon’…

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