EDAI

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Dynamic shapes create bold brand

This bright and colourful brand came to life when my client got in touch from Barcelona with a brief to create an identity with a complex set of requirements.

The company is part charity, part private clinic and part research institute, so a flexible brand was required to keep a consistent look and feel across all materials, with each are having a specific aesthetic and set of rules too.

The bold colours and strong shapes echoed the clients wishes for the brand to feel friendly (the company works with children with long term illnesses and developmental needs) but also be at home on a proposal to local government.

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