Branding both product and pantry
Kate Gover, founder of Lahloo Tea, was after a right hand man to help her realise ‘all things creative’ for her loose leaf tea business. Having built a reputation for a brilliant product, she was planning to open a ‘modern tearoom’ and elevate her product with a wide range of teas in new packaging.
Bringing the brand story to life
I created an identity for both product (Lahloo Tea) and the tea room (Lahloo Pantry), created smart packaging and a colour and icon system based on types of tea, along with campaign graphics and giveaways.
I had the pleasure of commissioning Tom Lane to create a unique piece of typographic artwork to engage customer with Lahloo’s brand story.