Walden is an outdoor magazine for men (but also read by a fair few women). Named after Thoreau’s Walden ‘a reflection upon simple living in natural surroundings’, the german publisher G+J in Hamburg were looking for a similar aesthetic to Boneshaker Magazine and other independent publications.
Have laptop, will travel…
As Art Director for the new publication, I travelled over to Hamburg a number of times, working closely with the team on the initial look and feel, developing story ideas and commissioning illustrators and writers. I helped create a strong aesthetic that echoed the ‘outdoors’ nature of the publication and also designed and illustrated a seasonal field guide insert.
I worked on the first two issues of the magazine and had a great time helping set up a bold and brave publication for G+J.
Award winning design
The magazine was awarded a prestigious German Design Award in the category of ‘Excellent Communications Design – Brand Identity’… Here is some of the what the judges had to say:
“A well-designed and implemented magazine that makes it fun to really experience nature, which is full of inspiration and that delivers ideas for exciting “micro adventures” that anyone can experience outside for themselves. A field guide goes through spring and summer, and an interesting self-test shows whether or not you can build a canoe in six hours.”
‘Making of’ WALDEN Magazine Issue 2
Production: Malte Joost
Music: ” Neurosis Of The Liver ” by Cullah ( CC BY-SA 4.0 )